MOTHER/TEACHER DIVIDES AND CONQUERS CLOSET CHAOS
Wichita, Kans. - March 20, 2000 - Michelle Rorabaugh's favorite space in her
home is the closets. Whenever she is feeling overwhelmed and unorganized
she opens their doors and admires the way her family's clothing is hung
neatly, separated into well-defined categories by the labeled slip-on closet
organizers that she invented. She breathes a sigh of relief that she no longer
hears a daily chorus of "Mom, where's my jeans!?!" or "Help! I can't find my
soccer shirt!"
Elementary school teacher and mother of two school-aged daughters,
Rorabaugh, founder of The Classified Closet Company, never intended to be
an inventor or entrepreneur. She just wanted to solve the most frustrating
problem in her home...chronic closet clutter.
Tired of her family's struggle
with finding clothes in their overstuffed, jumbled closets, Rorabaugh decided
it was time to find a low-cost permanent solution to their closet troubles.
Rorabaugh knew what she needed... labeled dividers. She needed to create
labeled spaces on the closet rod to separate clothing into categories. That
way, clothes would be easy to find and easy to put away. But how could she
label and divide an ordinary closet rod? After searching stores and trying
everything from hair scrunchies twisted around the rod to cutting holes in
margarine lids, Rorabaugh decided she would have to create her own solution.
Using poster board, she design an arch-shaped disc with a teardrop opening
that could be slipped over the closet rod. She labeled the discs by clothing
categories and inserted them into every closet in her house.
"We immediately noticed a difference in our lives," says Rorabaugh. "For the
first time, we felt utterly in control of our wardrobe situation. It became
easier and faster to put together coordinated outfits. Clothes were suddenly
simple to find, simple to put away, and our closets stayed organized."
Rorabaugh's 12 year old daughter, Chelsea, agrees. "When my clothes were
all packed together, I had to go through everything in my closet just to find
what I wanted. Now, when I want my jeans, I just go the the 'Jeans' section
of my closet and find them there."
Encouraged by the support of family and friends, Rorabaugh embarked on a
14 month journey to the marketplace. After working with a modelmaker on a
plastic prototype and choosing a manufacturer, she founded "The Classified
Closet Company" named by her eight year old daughter Courtney. She offers
the labeled organizers in packaged sets of eight. The sets are as follows:
Women/Girls Set, Men/Boys Set, Add-On Set, Plan Your Week Set, and a
Blank Set to label yourself. This month Rorabaugh has launched a website
for her product which can be found at www.classifiedcloset.com. She hopes
that through her product and website she can help other families solve their
problems with closet clutter.
Interview Contact: Michelle Rorabaugh
Telephone: 316-688-5062
michelle@classifiedcloset.com
http://www.classifiedcloset.com
The Classified Closet Company
1964 S. Longford Ct.
Wichita, KS 67207
316-688-5062
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